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Marques Brownlee July 8, 2026

Apple's AI Struggles

Apple has been trying to build its AI intelligence for two years, but it hasn't done very well. They announced a new Siri, but it took two years to deliver and had to start over from scratch with help from Google. Apple's AI is not as good as OpenAI's ChatGPT, but it doesn't have to be. Apple's main focus is making iPhones, and its AI just needs to be good enough for investors to believe Apple is competitive.

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