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MARQUES BROWNLEE
• Jul 8, 2026

Apple's AI Struggles Apple's AI Strategy Apple's AI Strategy Apple's AI Strategy

Apple's AI intelligence has been struggling to keep up with OpenAI's ChatGPT, but it doesn't have to be amazing to be competitive. Apple's AI intelligence is struggling to keep up with OpenAI's ChatGPT, but the company's strategy may pay off in the long run. Apple's AI struggles are a reflection of the company's cautious approach to emerging technologies. Apple's AI struggles are a manifestation of the company's ambivalence towards emerging technologies.