Have you ever been browsing through social media and seen a short clip from a TV show or movie that caught your attention? That's what HBO Max shorts is all about. It's a feature that gives you a feed of short clips from various shows and movies, and if you're interested, you can easily watch the full content. The idea behind this is to make discovery easier for users.
The clips are selected using an AI tool that helps human editors choose the most compelling scenes. This tool uses machine learning algorithms to analyze thousands of hours of content and suggest the most high-impact scenes. The process involves looking at scene-level metadata to determine which scenes are the most interesting. However, some people think this process is overcomplicated and that a simpler approach might be more effective.
For instance, some platforms like TikTok have found success by simply cutting movies into short increments and showing users random clips. This approach has proven to be effective in keeping users engaged. HBO Max shorts is trying to achieve a similar goal, but with a more complex approach. It will be interesting to see how this feature pans out and whether it will be successful in helping users discover new content.
